Partner with Cortland Consulting to scale smarter, launch better, and build a brand people love…

Fractional Support

Plug in the right talent at the right time. Perfect for emerging brands looking to scale strategically—or larger teams needing coverage.

If you're looking for …

Fractional Marketing Leadership

Someone to lead the charge. Call us Fractional CMO, Brand Director, or whatever works for you—we’re here to craft your brand strategy and bring it to life.

    • Marketing Leadership & Innovation Strategy

    • KPI Tracking & Data Analysis

    • Budgeting & Planning

    • Retail Marketing & Campaign Management

    • Email & Content Strategy

    • Rebrands, Website Projects & Major Initiatives

    • Paid Media (Search & Social)

    • Agency & Freelancer Management

    • Team Management & Development

Fractional Marketing Managers

A little extra muscle. Count on us to cross the t’s and dot the i’s as we activate your brand across customer touch points.

    • Email & Social Media Marketing

    • Blog Writing & Light Shopify Updates

    • Project & Retail Marketing Management

    • Brand Partnerships & Influencer Campaigns

Copywriting

Just the thing to say. We dive into your brand’s voice, crafting copy that invites consumers to engage in & stay in the conversation.

    • Brand & Product Naming

    • Packaging Copy

    • Website & Amazon Copy

    • Ad, Campaign, & Email Copy

    • Social Media Captions & Press Releases

Project Based Work

Tackle high-impact brand and marketing initiatives with focused, strategic support. Perfect for when you need rich expertise without the long-term commitment.

Brand Positioning

Define what makes your brand distinct—outline your vision, connect with the right audience, and grow with purpose.

Brand Architecture

Deep-dive into your brand to understand its story, strengths, and audience—reveal a clear, strategic view of what makes your brand unique and how to own that space.

    • Brand Audit & Competitor Analysis

    • Stakeholder & Consumer Insights

    • Brand Purpose, Vision, & Architecture

    • Target Audience Personas

    Optional Add-ons:

    • Surveys Or Focus Groups

    • Brand Communications Strategy

    • Go-To-Market Strategy

Brand Communications Strategy

Shape a distinct brand voice and messaging strategy—establish positioning, audience, tone, and social presence, with clear examples to bring it to life.

    • Brand Personality Deep Dive

    • Tone Of Voice Development

    • Tagline Creation

    • Core Brand Messaging

    • Hierarchy Of Brand Claims

Go-To-Market Strategy

Pave a clear path to launch, ensuring your brand reaches the right audience with impact and precision.

Innovation Strategy

Identify new opportunities, keeping your brand ahead of trends and driving growth through fresh, bold ideas.

Social Media Strategy

Craft tailor-made social media roadmap to engage your audience, build brand loyalty, and drive measurable results across platforms.

Product Launches

Execute seamless product launches that create buzz, drive demand, and position your brand for long-term success.

Advisory

Bring senior-level marketing insight to your team— a strategic thought partner without the full-time hire. Ideal for founders or lean teams looking to move the needle.

This can look like:

  • Biweekly strategy sessions with a founder or Head of Marketing

  • Weekly coaching for mid-level or junior marketing team members

  • Project-based advisory for annual planning, investor decks, agency selection, and more.